The Rise of Mindful Sipping.
In today’s social landscape, we’re all looking for more balance. We want the shared experience, the vibrant flavor, and the connection of a great drink—without compromising the next day’s plans. The modern socialite is moving past the heavy pours and sugar-loaded mixers, prioritizing mindful drinking and quality over quantity.
This shift is precisely why The Tales Co. was created. We took the authentic, complex flavor of ouzo and reimagined it in a low-alcohol, ready-to-sip format. Our cocktails are designed not just to be part of a moment, but to be the perfect companion to every moment.
Clouds come floating into my life, no longer to carry rain or usher storm, my sunset sky.
— Rabindranath Tagore
Your Go-To for Every Time and Place.
The beauty of a low-alcohol RTD is its versatility. Our ouzo mixes fit seamlessly into a social life that moves as fast as yours.
| Occasion | Why The Tales Co. Fits |
| The Mid-Week Rooftop | It’s the perfect post-work unwind. At just the right ABV, you can transition smoothly from office to social hour, enjoying an expertly crafted cocktail without the heavy commitment. |
| The Weekend Brunch | Move over, mimosas. Our light, crisp, and refreshing mixes—made with locally sourced fruits and herbs—offer a unique and vibrant twist to your low-key brunch or backyard gathering. |
| The Spontaneous Picnic | Our sustainable aluminum cans are easy to grab, pack, and chill. Forget the mixing kit and the glassware—this is effortless elegance designed for your impromptu city picnic or hiking stop. |
| The Dinner Party Aperitif | Impress guests before the meal with a drink that has heritage and story. It’s a sophisticated nod to the Mediterranean ritual of the aperitif, setting a refined tone without overpowering the palate. |
Heavy hearts, like heavy clouds in the sky, are best relieved by the letting of a little water.
— Christopher Morley
Quality That Keeps You Present.
Our commitment to low-alcohol content is matched by our dedication to quality. You’re not substituting flavor for convenience; you’re elevating it.
Each can is developed by world-class mixologists and diluted with natural spring water for a clean, crisp finish. This attention to detail means you can savor the complex, herbaceous notes of ouzo while maintaining a perfectly balanced experience. You stay present and bright for every conversation and laugh, making new memories without the fog.
Life is full of occasions—big and small. The Tales Co. ensures you never have to choose between embracing the moment and staying sharp. Sip smarter, live brighter, and let us be your companion, wherever your story takes you.
There are absolutely no rules of architecture for a castle in the clouds and this is real.
— Gilbert K. Chesterton
Find your new favorite ritual.
Shop The Mixes and stock your fridge for every day of the week.
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